How to make money on Facebook? Tech Easyer
You might not think of Facebook as new and edgy anymore. But you can't deny its popularity.
There are more than 2 billion monthly active Facebook users, of which 1.37 billion actively use the social network daily.
It's no surprise that many people and businesses try to make money from Facebook.
Making money on Facebook can be challenging though. Due to the sheer size of Facebook, standing out from the crowd can be challenging. This is especially the case now that Facebook only shows a selection of posts in a person's feed. In fact, it's likely that the statuses you've lovingly created and uploaded to your business page won't reach more than 2% of your followers.
Whenever someone opens their Facebook feed, the Facebook algorithm goes through four steps to decide which posts it will show that person.
- 1.Inventory – The algorithm examines recent statuses shared by that person's friends and the pages they follow.
- 2.Signals – It looks at a whole range of signals based on the user's past behavior. These include, who posted, average time spent on content, post engagement, tagging and commenting, how informative the post is, and many other signals. A significant signal from a monetization perspective is that the algorithm values people's statuses as more important than pages' posts.
- 3.Prediction – Signal tries to predict how the user will react to a particular story – will they share it, comment on it, read it or ignore it?
- 4.Score – The algorithm generates a relevance score for each post, based on signals and its predictions.
When Facebook aggregates a person's feed, it only shows posts with the highest relevance score.