How Much Traffic Do You Need to Earn on AdSense? Tech Easyer
As I'm sure you know, AdSense is the publishing side of the Google Ads network. You install AdSense on a site, and you wait for the money to come. If you're lucky, dimes, not pennies, will be deposited under that hill in your pocketbook!
Ok,
so AdSense has one drawback and that is low pay all around. It's a PPC
network, always a low-cost proposition for all but a few highly
profitable niches. It relies on people clicking on ads, which in turn
earns you cash based on having enough people click on them, and Google
takes their cut; A hefty 32%.
Minimum traffic and AdSense application
AdSense is a program that is open to almost everyone, but there are some things that will disqualify your site from the program
- A site that does not have enough text/content to be reviewed will be rejected. This usually refers to sites that are nothing more than a single landing page, sites that have all of their content embedded in Flash or videos, and sites full of spam and low-quality content. There are some content industries that will reject you, such as illegal pharmaceuticals.
- A site that has a design that makes it virtually unusable Something like white text on a neon yellow background is unacceptable as far as Google is concerned. If your design is difficult to use, Google may reject you.
- A Lack of required pages can get you rejected. The required pages, as far as Google is concerned, are the Privacy Policy, About page and Contact page Google likes it when webmasters create these pages, even if they're not strictly necessary for something like a basic personal blog.
To
successfully apply to AdSense, you need to verify your Google account
and site ownership. Verification by email and name is important, and
you'll also need to verify your age with Google.
Faster Approval Times
One thing that endlessly frustrates newcomers to the AdSense program is the long wait time for approval. When you submit your site for review, Google claims it can take up to a week to get your site reviewed. In actuality, it can take a month or more, and there’s nothing you can do to speed it up. Or is there?
To be clear, once your application is submitted, it’s too late to change things. However, you can lay some solid groundwork to make your site look better and speed up approval times.
Boosting CPC and CTR
There are many different steps you can take to increase your CPC and CTR for your AdSense ads
- Place your ads in more visible places. This helps you avoid banner blindness and allows you to position ads where people are most likely to click, as measured with activity trackers or heat maps.
- Consider using a larger ad format than AdSense. They don't always work, especially if they interrupt the content, but you should avoid ads that are small and out of the way.
- Don't pick oddly shaped ads from Google. It may feel good to stand, but remember; Most advertisers don't use these formats, so you'll have fewer ads and pay less for them.
- Rotate your ad every time. This means more than just changing the content, which is going to happen with AdSense by default. You need to change their position from time to time, so users are less likely to start ignoring them.
- Try to increase the time a user spends on your site to keep people longer – through internal links and more in-depth content. More time means more ad exposure and more time to click on those ads.
- When your site grows large enough, implement a custom Google site search box This allows Google to display search results ads in your site's results and gives you additional ad units to use for monetization.
- Find a niche similar to yours - one that you can target without extra effort or rebranding - and see if you can find one that has a higher CPC. Targeting a niche similar to yours is not out of the realm of possibility.
- Make sure you're mobile-enabled and serving mobile ads. If neither is the case, this profitable small banner implementation works.
- Limit geographic targeting for your ads, preferably primarily to English-speaking First World countries. Countries like USA and Australia pay much more per click than countries like India or China.
Another
strategy you can use, if you're careful, is to simply buy traffic.
Google clearly states that buying traffic is allowed, as long as you are
buying real traffic, not abusive bot traffic intended to defraud Google
AdSense. What this means, in practice, is that it's better to buy
traffic through advertising on Facebook than through people selling bot
services on Fiverr. The idea is to get real people, one way or another,
even if it means spending more money.
On
the other hand, you need to be careful when buying traffic, because
often purchased traffic has a lower CTR than organic traffic, which
reduces your profits. You also lack many opportunities to monetize that
traffic, because you're paying to get it instead of getting it
organically.
Now, AdSense is not really a sustainable platform
for long term living. Even with a decent amount of traffic and decent
value, you're still earning the equivalent of a retail job. If you want
to "work your way up" and generate a lot of income from your site,
you'll need to implement other forms of monetization. Affiliate
marketing is generally the best way to start marketing, primarily
because it's easy to start with a site like Amazon and easy to ramp up.
Beyond that you can create and sell your own products, or get into a
more advanced business. Where you grow from is up to you.