What is a blog post? Tech Easyer

A blog post is a standalone web page on your website that dives into a specific sub-topic of your blog.

For example, let's say you started a fashion blog on your retail website. A blog post might be titled, "Best Fall Shoes for 2019". The post connects to your overall blog topic as a whole (fashion), but also addresses a very specific subtopic (fall shoes).

Blog posts allow you to rank in search engines for various keywords. In the example above, your blog post could enable your business to rank on Google for "fall shoes." When someone searches for fall shoes and comes across your blog post, they have access to the rest of your company's website. They can click on "Products" after reading your post and see the clothing that your company sells.

A blog post links back to your overall blog site. For example, right now, you're at blog.hubspot.com/marketing/what-is-a-blog. The "what-is-a-blog" section of the URL links to /marketing/ , which is the entire blog.

 A blog is usually a section of your business website -- but, unlike the rest of your website, you need to update the blog section frequently by adding new posts. Additionally, your blog is a tool that allows you to engage more with your audience, either by analyzing how many readers share your blog posts socially or by allowing readers to comment on your personal posts. In this way, a blog is more like a two-way conversation than the rest of your website. However, a blog can also be a full website, and often is, if the blog is for personal use alone -- for example, a travel blog.

 A lifestyle blog is a digital compilation of a writer's personal interests, daily activities or opinions on a topic. A lifestyle blog usually covers multiple hobbies or talents of the writer rather than focusing on one topic alone. For example, a lifestyle blog might include a section for fashion, health and wellness, travel, and relationships. A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries.

Blogging has many benefits -- it helps drive traffic to your website, it enables you to better convert that traffic into leads, it allows your business to establish authority in an industry, and it helps your business grow and attract new customers. Even after years of publication.

 A wiki is a collaborative space where anyone visiting the site can edit, share, or publish content -- Wikipedia is one of the most popular examples. On the other hand, blogs usually have only one person or a group of people with admin permission to edit, share or publish. Website visitors who visit the blog can comment below blog posts, but they cannot publish to the site or edit posted material.

  

How to Blog 

1. Choose your target audience.
2. Brainstorm content ideas frequently based on your market segment.
3. Research and review a content management system (CMS).
4. Create a blog strategy and editorial calendar.
5. Pay attention to article structure.
6. Become an expert in marketing and promoting your blog.
7. Learn about SEO.
8. Use a variety of blog post styles.
9. Repurpose old content.
10. Perform a competitive analysis.